His name is MAXx FX, and he coulda been big.
FROM THE YOUTUBE CHANNEL of artist James Gurney (Dinotopia) comes this interesting encounter with legendary toy inventor Mel Birnkrant and his ill-fated late-1980s action figure, MAXx FX.
I call MAXx FX ill-fated because he never made it to the mass market.
I call Mel Birnkrant a legend because he created the Colorforms Outer Space Men, and they were my favorite toys as a kid.
So I love Mel Birnkrant. And the fact that he looks like Santa Claus only sweetens the deal.
You’ll be glad you did.